The focus of this design was on a simple typeface to mark Jim Judge’s expanded Gift Studio in Killester.
Jim chose the font himself and Sean, our graphic artist, came up with the ideal size and spacing, adding a small embellishment underneath.
The new interior is black but Sean softened this on the bag by using a wallpaper pattern on 130gsm ribbed kraft paper.
The addition of a black rope handle and black ribbon gives carriers of this bag a more satisfying retail experience.
On a more practical note, the reinforced cardboard base spreads the weight of heavy items throughout the back
Jim ordered the bags in 3 sizes:
• 230x90x230cm
• 410x120x320cm
• 530x120x380cm
Not having a lot of storage space, he prefers to re-order when he needs to - and we’re happy to accommodate him.
Just received the bags today, they are fantastic! The colours are perfect - just what I was looking for. I love the idea you came up to make the bag look like something a kid messing about with crayons would do. Nobody else has a bag like this.
Avril - WOW