Tag: boxes

It's all about the branding! Packaging has become an advertising tool for many companies in recent years. Customers can identify a brand from their packaging. Branding can change how people percept your brand, it can drive new business and increase brand awareness. Branding Recognition Branded packaging has allowed companies get recognition and  become aware of a brands identity.  The logo is the face of the company, it is important that the company's branding is powerful and ensure they have a memorable image that makes an impression on a person at first glance. Printed promotional products are a way of getting this across.... Continue Reading »

A lot of retailers continue to undermine their packaging when delivering products to customers. Packaging was seen as having one purpose only, Protection. However nowadays it's seen as so much more. Even though protection is still one of the main reasons it now can be used as a marketing tool. Rather than packaging being a boring necessity in delivering products some retailers are turning it into an unwrapping experience for their customers. In recent studies they've found that 52% of customers are more likely to buy from retailers who use premium  packaging. It was also discovered that 4 in every 10 customers would share a post of their premium package on social media. This... Continue Reading »