Tag: Colour of the Year

Earlier this year Pantone announced that Ultra Violet is their colour of the year. They said that Ultra Violet is a colour that represents originality and ingenuity. After having years of pastel shades it's refreshing to see a bold colour back to break the mold. They also mentioned that colour now has a deeper meaning. Colours can represent feelings and messages which companies and brands can incorporate into their marketing to highlight their personality. Ultra Violet is a colour of luxury, mystery and innovation. It is commonly perceived as a colour of individualism and extravagance It combines elements of opposing colours,... Continue Reading »