Your shop’s window is your business card. It is the first point of contact with your customer , and since it takes around 3 seconds to catch customers’ attention, creating an eye catching window display shouldn’t be overlooked.
You don’t need to have a degree in art or have years of experience in visual merchandising. With some creativity and time, even those on the tightest budgets can create stunning window displays that will have customers through the doors in no time.
Window Art
Using glass paint is an easy and fun way to cheer up your window display. Create a spring inspired flower frame or add messages to your customers about new products, upcoming sale or even a simple “Hello”.
Bring the spring indoors
After a cold and dull winter, bright colours really excite people. Live flowers will definitely catch your customers’ attention and the smell of spring in your shop will leave your customers smiling.
Be unpredictable
Having a beautiful window display is not enough. It must be unique and have an element of surprise – something that would make your customers look twice (and even come in to the shop to take a closer look. Especially since it takes only 3 seconds to catch their attention, it really needs to stand out.
A skirt made from colourful wrapping paper or flower arrangements on mannequin heads not only create an eye catching focal point but can be easily achieved on a low budget.
Add shapes
One of the easiest ways to catch your customers’ attention is by adding large and colourful objects. Tissue pom poms are ideal for adding colour and texture. Not only is tissue paper great value, but they are very easy to make. Choose few colours that compliment each other and create a contrast and make sure to hang them at different heights to add depth and make it more visually appealing.
Take a look at “DIY Tissue Paper Pom Poms” and create a head-turning window display today!
It’s all about colours
Many business owners overlook the importance of colour coordination. Especially in the design of window displays. It is the first point of contact with your customers, so choosing the right colours that invite your customers is very important.
Choose colours based on season and your chosen window display theme. It is also important to stay updated with what’s popular and trendy. Take a look at 5 REASONS TO THINK ABOUT COLOUR TRENDS FOR PACKAGING IN 2015 to stay updated on this years colours chosen by Pantone.
Use colour wheel to choose harmonious colour combinations and make sure to ask your friends for their opinion.
Prop it up
Props are a good way to create something different and striking. Using props to display your products also helps to create a prime focus and ensures that customers are looking at the most important element of your display – your products.
Shoes in bird cages, for example, a very unusual concept, but cleverly create a feeling of special and untouchable. Who wouldn’t want to touch those shoes?
Have you got any ideas for a window display? We would love to hear from you on our Facebook page.
For more inspiration on retail window displays visit our Pinterest page.
READ MORE
7 Tips to Keep in Mind When Designing a Shop Window
Display
More inspiration for your window display
5 REASONS TO THINK ABOUT
COLOUR TRENDS FOR
PACKAGING IN 2015
