Colour trends for packaging can be influenced by the brand, customer or the products it holds but as a guide Pantone; the globally recognised authority on colour have announced their 2015 colour palette which is ideal for fashion forward packaging. Pantone have selected a diverse array of colour trends, but as with everything there can only be one winner and the pantone colour of the year; Marsala serves as the foundation for the 2015 palette. Pantone have described it as “robust shade [which] incorporates the warmth and richness of a tastefully fulfilling meal, while its grounding red-brown roots point to a sophisticated, natural earthiness.” As important as this comprehensive description is the big question will always be WILL IT SELL?

Early indications suggest it will, the colour has already appeared in beauty ranges and has been seen on the runways and influential celebrities. It pairs well with neutrals and unlike previous pantone choices appeals to both men and women so purchasing anything in this shade should not be a stretch for consumers. Although a strong shade it is also neutral so it is an easy colour for consumers to embrace.Famously, you can’t please all the people all the time but Marsala and its 2015 counterparts may be a colour palette that’s made for everyone.

• Colour trends influence every aspect of design from fashion, art, wedding, beauty and home interiors.


• Pantone’s chosen colours can be used to inspire and influence consumers and often consumers are unconsciously influenced by these colours as they infiltrate what they buy, wear and use.


• This year’s colours reflect an array of cooler, softer colour choices which ensures there is a colour to suit everyone.


• The 2015 pantone colours are versatile and can be easily translated to different products.


• Using colour trends in your packaging reflects a fashion forward brand that is in tune with what’s on trend in their market.