A printed boutique bag needs to be a statement, its not just about what colours you choose but also the information and the design that is on the bag. Here are the most design features to include on your boutique bag.
Communicate your Brand
• The most important feature when designing your branded bags is to ensure you have a design that suits your boutique and the clothing brands you stock. Every boutique is unique and different with their own brand to communicate. This Sixty Three Boutique bag has the brands it stocks down the sides of the bag, this allows the consumer to see the exact brands they stock and therefore know if this is the boutique for them.
Colour is Key
• Colour is vital when it comes to boutique bags. Pinks and purples will always be a popular choice for boutiques while creams and blacks are popular as they are classic and timeless. But it is also important to stay up to date with new colour trends and new colour ways that your customers will respond to as there is a growing trend for individual and unique colours which differentiate a boutique from its competitors. Click here to look at the key colour trends for 2015. This is where pantone references are key. Knowing your pantone colour references will ensure that all your branding is uniform and coherent. Colour associations with brands can be everything for brand recognition; what would Christian Louboutins be without the red sole or Paul Smith without its iconic pinstripe which features on everything from carrier bags to scarves.
The Basics
• Contact details might seem like an obvious design feature, but it is important to include your basic contact information such as address or phone number but also any other method that would make it easy for your customer to contact you on, such as website address or facebook symbol. Smudge Boutique detailed there website address on the front of their bag as they wanted to promote their online store.
MIrror your Boutique
• Your printed bag should be as distinctive as your boutique so it is recognisable to customers. Printed bags are your calling card for your boutique and should reflect the look and feel of your store. We offer a fully bespoke design service so no two boutique bags are the same and are individual to each business.
Let the Design do the Talking
• Often with boutique bags simplicity is key, any contact details would be included at the sides (gussets) of the bag with the front and back of the bag being dominated by the design. A strong design illustrates the sense of the boutique to potential customers.
Contact us today about creating your own printed bags or updating your current printed bags.
Lo Call: 1890 69 22 47
For more inspiration on branded boutique bags visit our Pinterest page.
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