At Barry Packaging, we like to think of our work as being more than bags and containers for products. Our packaging can be the difference between someone buying a product or deciding to go with a competitor. We all know that packaging is the important first impression, the way you can stand out. But what majority of retailers are missing out on are window displays. Having an enticing and interesting window display is the first step in getting your customers’ attention! Today we are sharing with you how you can take this one step further, by thinking out of the box and using your window displays to make an impression on your customers.To help aid with this idea, below you will find four window display tips we have proposed that will help showcase and invite potential customers into your store.
Tip #1: Remember to Create Inspiring Displays
With only a few seconds to make an impression, your display has to inspire a second look. This is the most important thought in creating a window display. Creativity is key when putting together a window display, and can often require collaboration with others for different opinions, thoughts, ideas, and more. Try using trending colors or even work with different lighting techniques to create depth.
Tip #2: Avoid Over Cluttering Your Displays
The worst thing anyone can ever do to a prospective customer is confuse them. Make sure your display cases and product end caps are clean and clutter free. If you overstuff the space with too many boxes or bags you will make all of your products blend into the background, rather than stand out. You don’t want confuse your potential customers by creating a display that seems messy or unfocused with too many competing design elements.
Tip #3: Remember to Take Advantage of Seasonal Trends
Fall, Summer, Winter, and so on. The seasons definitely have an impact on what sort of theme a stores’ window display might be crafted into. Winter is often associated with cooler colors, Summer with warmer colors, or holiday themes could come into play. Taking advantage of the feel of a season can help a display leave a longer lasting impression on your customers.
Tip #4: Don’t Overuse Signs and Other Displays
Signage font and the amount of signs used in the store can make a big impact on sales. You risk over cluttering and missing natural Points of Sale if you have too much freestanding merchandise and promotions. Even too many sale signs can be a bad thing! Make a stronger impact with customers and remember less is more!
With the above selection of tips, we hope you will find the benefits of visual marketing and use them to get your customers’ attention.