Why not show your window display a bit of love this Valentines. Create an enticing window to draw customers into your store as they look for the perfect gift for that special someone. You can use this holiday season to merchandise your own stock and products this can have a massive impact on those customers searching for gift ideas.
Visual Merchandising
The main purpose of this type of merchandising is to make your products look desirable that people will want to buy them. This is what you should be aiming to do in order to sell you products. Valentines is the perfect time to do this to your store.
So here are a few pointers you could use,
1 ) Colour is everything –
Since Valentines is recognized with its classic and vibrant colours of red, pink and purple to name a few it’s important to incorporate these in your display. it will allow you to draw attention and stand out from the windows around you. Colours have a massive effect on the brain even without you realising it.
Red – Usually associated with energy, passion, desire and love (perfect for Valentine’s) You can use it in your display as it usually stimulates people to make quick decisions.
Pink – This is related to love, friendship and romance, again perfect colours to pull on the heartstrings.
Purple – This could also be a good colour to use as purple represents luxury, mystery, elegance and nostalgia. Ultra Violet was also nominated as Pantones Colour of The Year 2018 .
White – This can be a nice addition to the mix as white is often linked with positive messages. It’s clear in communication and is effective to suggest safety.
Here’s a picture the explain the meaning of colours.
It might come in handy to make a note of some of these colours to help you with future displays.
Colours can also help you build brand recognition. It may be possible to find a way to incorporate your brand logo into your display. Its best to try for something unique so your display is memorable. Remember that the colours you use are going to be the first thing the customers notice. The colours will either make your display or break it. So be carefull.
2) Tantalize them with texture –
Many people think to create a unique window display you might have to go buy top of the range decorations, however this is not the case. It can be just as effective by making your own decorations with the likes of tissue paper. This time of the year flowers would be your best bet. This is a time and cost effective way of decorating your window display. Textures and fabrics have made a huge comeback in recent times and if your not one for bold colours then this might catch your customers eyes.
If your interested in making these for your window why not try it out by this step by step process.
You can also try by cutting in different shapes at each end of the tissue paper or different sizes of folds for different types of flowers.
Not a fan of the flowers? Not to worry, you could also make a ruffled garland.
Click the link below to see the steps
3) Expose your merchandise –
A well structured display will show more than one product. Not everyone is the same and more often than not every second customer you have will be buying a different product from you. The more products you display, the more footfall you’ll get in, the more profit you make. However make sure not to clutter your window display, another option is to carry the theme of your display throughout the store.
All in all you can have a lot of fun decorating your window display, what you do is completely up to you.
Any of these steps are easy to put in place and none of them are expensive. Strong visual marketing is a necessity these days in order to break the clutter.
