The Importance of Packaging

Nowadays many retailers are continuing to neglect their packaging. The importance of packaging is growing for a number of reasons. Having good and effective packaging can help your business in a number of different ways

Packaging can help

  • Boost Sales
  • Increase Brand Awareness
  • Keep You Business Competitive
  • Increase Customer Retention

 COMMUNICATION

Your packaging is a way to communicate with your customers and the public.

Information is a key element in any packaging, people need to know who you are, what you do and where they can find you or contact you. A good layout of information should be easy to follow. Customers love it when you make their life easy. There are a number of ways and options for you to display your information.

  • Gussets – You can use this space for either there stores address or contact number.
  • Face – This usually has the stores name printed in large along with a logo if the store has one.
  • Turn down – Choose a contrasting colour or design to be printed here to further promote the brands identity or print your social media icons here so customers can access your pages online.

Here at Barry Packaging we offer FREE DESIGN for our customers.

SHOW BRAND IDENTITY

Your packaging is your voice, it’s your sole communicator to show the essence of the brand.

Choose a design which representatives just exactly what your brand is about. It makes it easier to make connections with others as they feel they can relate to your brand. Nowadays it can be hard to get noticed, competition is increasing everyday. Your brand can get lost in the seas of people on the busy streets.

Having unique packaging it can help you break away from the clutter and get your brand the attention it deserves.

  CREATE RELATIONSHIPS

Creating relationships with first time buyers can be easily done if an effort is made with your packaging.

First of all having high quality packaging puts you as a high quality brand. You may not think it, but customers appreciate it.

Even adding a colour tissue or ribbon to either your bag or box can make all the difference by giving an extra sense of luxury to your packaging.  It’s the attention to detail that can make an everlasting impression  and turn those first time buyers into long term customers.

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