Packaging Experience

A lot of retailers continue to undermine their packaging when delivering products to customers. Packaging was seen as having one purpose only, Protection. However nowadays it’s seen as so much more. Even though protection is still one of the main reasons it now can be used as a marketing tool. Rather than packaging being a boring necessity in delivering products some retailers are turning it into an unwrapping experience for their customers.

In recent studies they’ve found that 52% of customers are more likely to buy from retailers who use premium  packaging.

It was also discovered that 4 in every 10 customers would share a post of their premium package on social media.

This just goes to show the more effort you put into your packaging the more recognition you will receive.

With sustainability being a massive topic of conversation in the business world we are now supplying biodegradable products from paper bags to wrapping paper Barry Packaging has the lot!

Try incorporating a few of the elements below to make a more memorable unwrapping experience for your customers.

Creating The Unwrapping Experience

Boxes

Studies have also shown that unboxing a gift gives the same neurological effect as listening to music or eating chocolate!

The box is the first thing the customer sees. White and brown boxes seem to be the most commonly ones used in a number of industries.

They can be described as durable and old fashioned rather than fashionable but if done the right way they can be very effective.

Here at Barry Packaging we offer CUSTOM PRINTED BOXES for your company.

White_Box_with_Foil_Sides -unwrapping experience

Tissue Paper

In addition having wrapping for your products adds a sense of luxury as well as mystery to your packaging. Having high quality packaging makes your customer feel important.

Presentation is everything and adding a small bit of tissue paper can make all the difference.

We offer a wide range of tissue from low cost, to luxury in various colours.

We can provide your business with both custom printed and stock tissue

Cerise_Pearlised_Silk_Tissue_unwrapping_experience_

Ribbons

Ribbons seem like a minor detail but they can make the whole packaging design come together. Think of your products as gifts for your customers rather than just sold products. As a result adding a ribbon can leave an everlasting impression.

It’s the attention to detail which customers appreciate.

For just a small cost you can finish beautifully wrapping your product.

Rose Gold Pull Bow - unwrapping experience

Thank You Note

Finally, one of our favourites. This is probably the most under used element in packaging. Finish off your complete packaging experience by thanking your customers.

Simple yet thoughtful, Showing them that you appreciate their support and are grateful for their purchase is the perfect way to end their experience.

Most of all this is another way to build relationships with your customers and increase their brand loyalty.

thank you note - unwrapping experience

GIVE YOUR CUSTOMERS A MEMORABLE EXPERIENCE.

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