What is trending in 2019?
Customer needs are constantly evolving and changing with prevailing trends and attitudes.
See-Through Packaging
Transparent food packaging stands out by its very understatedness. When packaging is see-through, the product itself takes center stage, and consumers like seeing the actual product rather than just the packaging. Consumers feel like they can gauge the quality and freshness of what’s inside the package better if they can see it. With fashion bringing the latest trends to life see-through handbags have now become in high demand this year.
Understanding of the Experience
One catch-phrase you frequently hear these days is that consumption is more about the experience than the product. Allow your product to ‘unwrap’ and experience and engage the senses with your customer. Stand out from the crowd and create a unique and memorable experience. Begin by analysing your brand values and express it through your packaging experience.
Minimal / Sustainable / Reusable Packaging
With sustainability at the forefront of customers minds this trend is continuing. Brands are becoming more creative in the ways they practice sustainability. Packaging designs that are recyclable, biodegradable, compostable, or even reusable are gaining steam, and virtually no brand is exempt from addressing the issue of packaging sustainability. When recyclability, compostability, or biodegradation are not options, then minimalism tends to be the way to go. Some retail companies have now introduced banana skins to replace plastic packaging.
Personalization Features
This is where we can help you! Bypassing the retailer and gathering data directly from the customer is easier now, and many CPG packaging designs are geared toward doing this. Branded packaging has become a promotional tool for people in business. It allows recognition and your customer becomes a walking billboard. It’s a strategy that is simple but effective. Personalize your packaging and gain brand identity.
