Branded bags are often associated exclusively with retail stores but they can also be used as a first-rate branded promotional product for a brand and can be a powerful marketing tool in brand recognition. A recent report by the Advertising Speciality Institute, conducted a survey of businesspeople in the United States, Australia and around Europe to establish what promotional products they own, how they use them, and why they keep them. Some key points included:
• It was found that branded bags generate more impressions than any other promotional item in the USA and with the lowest cost per impression; they provide incredible value-for-money to brands.
• Branded Bags are kept for an average of 7 months which is a huge amount of brand visibility.
• The main reason people keep a promotional product is if it’s useful, and bags scored very highly in this regard, with over 85% of respondents considering them valuable.
• Consumers who have received branded bags are up to 43% more likely to do business with an advertiser than if they hadn’t received it.
• With branded bags being kept for an average of 7 months, this makes the price per impression very low and makes branded bags an inexpensive advertising platform .
• Bags are designed to be held, this makes branded bags the ideal promotional tool at events and trade shows due to their high visibility and can increase traffic to your stand.
• Not many marketing products are fully customised, branded promotional bags give a freedom of choice with different materials and finishes which can clearly illustrate a brand identity and appeal to your target market.
Our fully customised bags are available in a wide range of materials and finishes including paper handle bags, rope handle bags and canvas bags. We will ensure that you get the right bag for your brand. We treat every new design as if it was our first and work with you to ensure you are pleased with results. As illustrated by the research, a good quality well designed bag will always be reused, serving as a walking advertisement for your brand.
