Tag: Packaging Ideas

It's all about the branding! Packaging has become an advertising tool for many companies in recent years. Customers can identify a brand from their packaging. Branding can change how people percept your brand, it can drive new business and increase brand awareness. Branding Recognition Branded packaging has allowed companies get recognition and  become aware of a brands identity.  The logo is the face of the company, it is important that the company's branding is powerful and ensure they have a memorable image that makes an impression on a person at first glance. Printed promotional products are a way of getting this across.... Continue Reading »

Earlier this year Pantone announced that Ultra Violet is their colour of the year. They said that Ultra Violet is a colour that represents originality and ingenuity. After having years of pastel shades it's refreshing to see a bold colour back to break the mold. They also mentioned that colour now has a deeper meaning. Colours can represent feelings and messages which companies and brands can incorporate into their marketing to highlight their personality. Ultra Violet is a colour of luxury, mystery and innovation. It is commonly perceived as a colour of individualism and extravagance It combines elements of opposing colours,... Continue Reading »