Image Publications hold a number of events throughout the year. They needed a bag that would be strong enough to hold magazines and other products. The spec that was chosen was a 240x90x360 size bag with 180gsm Artboard Matt Lamination. Initially they wanted a plain black bag with their logo but later decided to add some colour. Images of their past publications were incorporated into the design on the gusset of the bag. This added a great deal of colour to the bag, but at the same time, the finish product was very simple and elegant.