Barry Packaging

Unboxing is a trend that has become increasingly popular in recent years, especially with the rise of e-commerce and social media. It refers to the act of opening a product and revealing its contents. This experience can be enhanced through thoughtful and creative packaging.   Here are some tips on how to create an unboxing experience through packaging:   Make the packaging visually appealing - Use eye-catching colours, unique shapes, and interesting textures to draw customers in and make them excited to see what’s inside   Personalise the packaging - Consider adding the customer's name or a personalised message to... Continue Reading »

Shredded paper is a popular protective packaging solution. An increase in demand for sustainable packaging has directly impacted the way in which businesses package their products. However, many are not aware of a more sustainable and cheaper alternative – wood wool.   What is wood wool?   Wood wool is a material made of fine wood shavings from logs. It is a superior alternative to shredded paper for packaging, hamper fillers  and product presentation (check out our visual board for some inspiration!).   Which is more Eco friendly?   Shredded paper can be Eco friendly, but if you are looking…

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The effects of the Coronavirus have not been fully felt in many industries: Global supply chains continue to be affected –  disruptions in the flow of raw materials, manufacturing and finished goods.   The container shipping industry has been severely disrupted – port congestion is causing significant delays.    Suez canal blockage – the full impact is yet to be fully felt too. This will cause bottleneck problems, resulting in increased delays and longer transit times from China   Lack of equipment and space – the ocean lines have reduced the number of ships sailing from China. This means there…

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Packaging is probably one of the most underutilized marketing tools. We all know how important are customers' first interactions and impressions with your brand. However, the increase in online shopping and change in consumer behaviours, have revealed the importance of the 'last impressions'. Product delivery is effectively the 'last point of contact' with your customer, so all the effort should be made to make it a memorable one! Research shows that high quality & attractive packaging stimulates the reward-seeking areas of the brain that are associated with impulse purchasing. Furthermore, effective packaging can increase customer satisfaction, loyalty and sharing. DotCom... Continue Reading »

What is trending in 2019? Customer needs are constantly evolving and changing with prevailing trends and attitudes. See-Through Packaging Transparent food packaging stands out by its very understatedness. When packaging is see-through, the product itself takes center stage, and consumers like seeing the actual product rather than just the packaging. Consumers feel like they can gauge the quality and freshness of what’s inside the package better if they can see it.  With fashion bringing the latest trends to life see-through handbags have now become in high demand this year.  Understanding of the Experience One catch-phrase you frequently hear these days... Continue Reading »