Bloggers and influencers find nothing more exciting than attending and co-hosting events with companies. Especially because blogger events are such a great way to make connections with brands, readers, and potential connections. Because of all that can come from these types of get togethers, it’s important that all details are thoroughly planned out – including your goodie bag.
While not every event needs to have a goodie bag, it’s often what stands out at these kinds of gatherings. Not only because of what is in the bags (beauty products, vouchers for products and services, business cards, instructions for sharing products on social media, and more) but because of their presentation. The event bag itself has an impact on the perception of the event and the products it holds.
These goodie bags help promote blogger and industry events as they work to represent them once the attendee has left said event. When they get home they are going to be looking through this bag and taking photos of it and the content it contains for social media or their blogs, so having these bags branded with logos or in the same color palette of your brand helps keep with consistent branding and awareness.
It’s also about quality over quantity. Whether or not you have 10 guests or 100, this bag is what the event attendants are going to be able to physically show people that could not attend the event, so don’t let your brand down by buying cheap bags that don’t represent your blog, company sponsors, or image.
There are other things to consider here as well. You’ve heard the phrase “Don’t judge a book by it’s cover,” right? Well, no matter how many times it’s said you know that books (people, products, etc) are judged by their “covers” AKA packaging and marketing. Don’t potentially cheapen the products you are representing by using an poor quality paper bags.
Would Pippa O’Conner, Zoella, or other popular fashion and beauty bloggers represent themselves with the cheapest packaging they could get in bulk? The answer is no. That’s because large-scale influencers understand that the look of what they represent is a big part of their popularity.
Don’t sell your brand short. These goodie bags could be shared with thousands of people online through the use of social media and unboxing videos within a matter of minutes after your event. Set the right impression for influencers and prospective customers at your blogger meet up. Get it right the first time with your high quality bags.
If you aren’t sure where to get goodie bags for your events, look no further than Barry Packaging. We offer high quality yet economic options with our ready-made and custom packaging. We can help make sure the brand identity you want to represent is being shared at your event. Contact us today and browse our site for examples of what you could be bringing to your next influencer meetup.
