With the expansion of their bakeries they wanted a continuity across their Food, Vechicle and Display Branding and ensure the same message was carried across all aspects of the advertising. All their products are free from any artificial food additives or colourings so they use Vibrant Colours on their food packaging to show that "all the colour on the outside! ".

 

Working within these guidlines we were able to blend the Vibrant Colours of their Packaging yet ensure the logo was not lost within the overall Carrier Bag Design. The Foods of Athenry also availed of the Foras Na Gaeilge Advertising Material Grant so 50% of the text on the Carrier Bag is in Irish. The Bag is made from 100g Kraft Paper and is a Full Colour Print.