Design
At Barry Packaging, we like to think of our work as being more than bags and containers for products. Our packaging can be the difference between someone buying a product or deciding to go with a competitor. We all know that packaging is the important first impression, the way you can stand out. But what majority of retailers are missing out on are window displays. Having an enticing and interesting window display is the first step in getting your customers’ attention! Today we are sharing with you how you can take this one step further, by thinking out of the box…
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Barry Packaging is excited to announce that we have recently introduced a new service to our customers! We now offer the option to order stock and branded food containers for all restaurants' take-away needs. To commemorate this new milestone, we wanted to offer a few tips to our current and potential food chain clients on how to present your menu in the best possible way. After all, the more enticing your menu looks, the higher the chances someone takes another meal home to go in your new food containers. Tip #1: Consider a One-Sheet Sometimes the menus that leave the... Continue Reading »
If you haven’t given much thought into what colour your next packaged product should be, then you need to read this article. The colour scheme you choose not only impacts how your products will look on the shelf, but also whether or not someone will buy your product based on how those colours make them feel. Each colour has an associated meaning with shoppers. That’s right, we are going to discuss a bit about colour psychology in this article. Before you think “That’s mumbo jumbo! Colour psychology doesn’t work!” take a moment to think about how many of the restaurants... Continue Reading »
Year after year, there are changes in consumer habits and in the food industry that lead to new food and agricultural packaging trends. For 2016 in particular, packaging trends for the next generation have taken a really interesting turn to include more minimal, customized, and eco-friendly packaging than previous years. We’re excited to break down each trend for you so you can utilize these trends in your own custom take away packaging, food packaging, and much more. Trend #1: Compact Packaging Minimalism isn’t just a trend, it’s a way of life for many conscious shoppers and consumers. Having compact packaging... Continue Reading »
Packaging, one of the most important yet undervalued aspects of product marketing, is an important strategy that many companies are utilizing well - and others, not so much. Learn about the benefits you can gain from making packaging an important part of your marketing strategy. Benefit #1: It’s the first physical way you can stand out While your social marketing and website (both mobile and desktop enabled) may seem like your main way to stand out to customers, once they’ve made their first purchase you have to figure out a way to keep them. Repeat customers are an important aspect... Continue Reading »