Design

Year after year, there are changes in consumer habits and in the food industry that lead to new food and agricultural packaging trends. For 2016 in particular, packaging trends for the next generation have taken a really interesting turn to include more minimal, customized, and eco-friendly packaging than previous years. We’re excited to break down each trend for you so you can utilize these trends in your own custom take away packaging, food packaging, and much more. Trend #1: Compact Packaging Minimalism isn’t just a trend, it’s a way of life for many conscious shoppers and consumers. Having compact packaging... Continue Reading »

Packaging, one of the most important yet undervalued aspects of product marketing, is an important strategy that many companies are utilizing well - and others, not so much. Learn about the benefits you can gain from making packaging an important part of your marketing strategy.   Benefit #1: It’s the first physical way you can stand out While your social marketing and website (both mobile and desktop enabled) may seem like your main way to stand out to customers, once they’ve made their first purchase you have to figure out a way to keep them. Repeat customers are an important aspect... Continue Reading »

Colour Institute Pantone has chosen two colours for 2016 – rose quartz and serenity. A perfect match, we think! Pink has always been a trendy colour and we have definitely seen an increase in people looking for pink paper bags. Boutiques and clothing retailers are especially fond of pink packaging. Even if your branding does not include pink colour, there are ways to add pink and stay trendy! Pink Paper Bags If branding on packaging is not essential, ordering few boxes of pink paper carriers is the easiest way to add pink. For a low cost, choose pink paper bags... Continue Reading »

If you work in design, it’s likely that you’ve heard of Pantone. Their Color of the Year feature has always been popular and their website is a huge help for those trying to find a color palette for their own creations. This year, for the first time, the Color of the Year was actually two colors - Rose Quartz and Serenity, shown below. Working in design and not having Pantone would make researching the perfect color pairings much more inconvenient. Nobody knew that more than A. Boogert, an artist who wrote a book about mixing watercolors as an educational tool... Continue Reading »

There is no excerpt because this is a protected post.

Continue Reading »