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Earlier this year Pantone announced that Ultra Violet is their colour of the year. They said that Ultra Violet is a colour that represents originality and ingenuity. After having years of pastel shades it's refreshing to see a bold colour back to break the mold. They also mentioned that colour now has a deeper meaning. Colours can represent feelings and messages which companies and brands can incorporate into their marketing to highlight their personality. Ultra Violet is a colour of luxury, mystery and innovation. It is commonly perceived as a colour of individualism and extravagance It combines elements of opposing colours,... Continue Reading »

The introduction of a 5p bag tax in England will directly affect retailers with more than 250 employees who will need to collect and donate proceeds to charity for single use plastic bags. Although SME retailers are currently exempted from the plastic carrier charge, the tax presents a valuable promotional tool as consumers shopping habits change radically as the need to keep and reuse bags becomes more important. By branding your own good quality bags this will not only create a cost efficient advertising platform but also ensures you stay ahead of your competitors. The introduction of the single use…

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A printed boutique bag needs to be a statement, its not just about what colours you choose but also the information and the design that is on the bag. Here are the most design features to include on your boutique bag. Communicate your Brand • The most important feature when designing your branded bags is to ensure you have a design that suits your boutique and the clothing brands you stock. Every boutique is unique and different with their own brand to communicate. This Sixty Three Boutique bag has the brands it stocks down the sides of the bag, this…

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Your shop’s window is your business card. It is the first point of contact with your customer , and since it takes around 3 seconds to catch customers’ attention, creating an eye catching window display shouldn’t be overlooked. You don’t need to have a degree in art or have years of experience in visual merchandising. With some creativity and time, even those on the tightest budgets can create stunning window displays that will have customers through the doors in no time. Window Art Using glass paint is an easy and fun way to cheer up your window display. Create a…

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Window displays are still a powerful selling tool and can attract customers into stores. Many of the big luxury department stores have designated teams to develop, build and style their windows but you don’t need a huge budget or teams of people to create a great visual. We have outlined some tips to keep in mind when designing your own window displays. Tell a story It is important to develop a story rather than a theme as often a theme can be too broad and simplistic. Developing a story based on a theme allows you to concentrate on key components…

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