Packaging Inspiration
It's all about the branding! Packaging has become an advertising tool for many companies in recent years. Customers can identify a brand from their packaging. Branding can change how people percept your brand, it can drive new business and increase brand awareness. Branding Recognition Branded packaging has allowed companies get recognition and become aware of a brands identity. The logo is the face of the company, it is important that the company's branding is powerful and ensure they have a memorable image that makes an impression on a person at first glance. Printed promotional products are a way of getting this across.... Continue Reading »
Throwback Thursday! Printed packaging is recreating the visual experience we are used to having in stores. It creates a story through imagery and gives the brand itself a personal identity. Vintage inspired packaging is back in demand and more popular than ever especially for the food, drink and fashion industry. It creates an authentic brand image and reflects both the look and feel of the product. The popularity of vintage designs has exploded over the last two decades. From positive customer responses and increase in demand has proved that vintage and retro packaging design can improve the sale of a... Continue Reading »
Have you made the switch? Here at Barry Packaging we have gone GREEN! Packaging is an aspect of everyday life. It acts as a marketing tool for brands both local and globally. It allows brands to be identifiable and provides key information to customers while strengthening your brand image. With sustainability at the forefront of customers minds we have ensured to produce eco-friendly and reusable products to protect and give back to the environment. Business ethics is now shifting from a voluntary act, ethics is an act all companies need to perform in order to attract a loyal customer and... Continue Reading »
A lot of retailers continue to undermine their packaging when delivering products to customers. Packaging was seen as having one purpose only, Protection. However nowadays it's seen as so much more. Even though protection is still one of the main reasons it now can be used as a marketing tool. Rather than packaging being a boring necessity in delivering products some retailers are turning it into an unwrapping experience for their customers. In recent studies they've found that 52% of customers are more likely to buy from retailers who use premium packaging. It was also discovered that 4 in every 10 customers would share a post of their premium package on social media. This... Continue Reading »