Barry Packaging

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Sign up for our Monthly Newsletter Branded bags are often associated exclusively with retail stores but they can also be used as a first-rate branded promotional product for a brand and can be a powerful marketing tool in brand recognition. A recent report by the Advertising Speciality Institute, conducted a survey of businesspeople in the United States, Australia and around Europe to establish what promotional products they own, how they use them, and why they keep them. Some key points included: • It was found that branded bags generate more impressions than any other promotional item in the USA and…

Barry Packaging are pleased to announce we will be exhibiting at the United Drug Pharmacy Show 2014 which is taking place in the Aviva Stadium, Dublin. The trade show will run from Sunday the 8th to Tuesday 10th June. This is a great opportunity to see the range of branded bags that we offer and Eileen will be on hand to answer any enquires. For more information contact: [email protected]

This year Barry Packaging will once again be exhibiting at The Cosmetic Association Christmas Trade Fair in the Main Hall, RDS, Dublin on the 18th, 19th and 20th May. Eileen Browne, Business Development Manager at Barry Packaging has years of experience dealing with the Pharmacy trade and she will be delighted to meet you to discuss your packaging requirements. This is a great opportunity to get a free quote and to see samples of Barry Packaging products. This is a trade only event. For an invite or for more information email [email protected] or visit http://www.cosmeticassociation.ie/

Branded bags are a cost effective method of advertising and reinforcing your brand identity. We have detailed a few tips and some advice to think about if you are considering branded packaging. Packaging in its plain, unadorned state simply can just do a job, but the true value of packaging is when it conveys a message. Branding is important because it elevates and differentiates one’s likes for products or services. It also gives customers a reason to choose you over your competitors. In short, better perceptions outsell better products. The best packaging not only represents the product inside, but manages…